Management

  The financial requirement of a firm can be met through ownership capital and/or borrowed capital. The ownership capital refers to the amount of capital contributed by the owners. In case of a company, it refers to the amount of funds raised by issuing shares. The main characteristic of the ownership capital is that its … Read more CAPITAL STRUCTURE      

      COORDINATION   “The Harmonization of activities of different work groups and departments.”   Coordination is the orderly arrangement of individual and group efforts to provide unity of action in the pursuit of a common goal. All these departments must function in an integrated manner so that the organisational goal can be duly … Read more FUNCTIONS OF MANAGEMENT : COORDINATION AND CONTROL

  Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at other times … Read more MANAGEMENT    

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more MARKETING MANAGEMENT